The Union Ministry of AYUSH has issued a public notice warning that advertising Ayurveda, Siddha, Unani, and Homeopathy (ASU&H) medicines claiming “miraculous or supernatural effects” for treating diseases is illegal. This prohibition prevents misleading claims that could endanger public health and promote unverified remedies.
The notice highlighted that the Ministry neither certifies nor approves any ASU&H company or its medicines. Furthermore, the manufacturing license for ASU&H drugs is granted by the state or Union Territory Licensing Authority, not the Ministry of AYUSH. Under the Drugs and Magic Remedies (Objectionable Advertisements) Act, of 1954, it is prohibited to advertise drugs that claim supernatural or unverified cures for certain diseases.
The Ministry also emphasized that ASU&H medicines containing Schedule El drugs must be consumed under the supervision of a registered medical practitioner. These drugs will have labels warning users to take them only under medical guidance.
The public is advised to consult with registered medical practitioners before using any ASU&H drugs and to avoid self-diagnosis or self-medication. Additionally, the Ministry encourages citizens to report objectionable advertisements, false claims, or counterfeit medicines to the appropriate authorities for action.
This notice underscores the Ministry’s commitment to ensuring that Ayurvedic and traditional medicines are used responsibly and that public health is safeguarded from deceptive practices.
